VEHICLE WRAP

ve·hi·cle

noun

1. A thing used for transporting people or goods, especially on land, such as a car, truck, or cart

wrap
verb

1. Cover or enclose in paper or soft material.
2. Arrange paper or soft material around (someone or something), typically as a covering .

synonyms: swathe, bundle, swaddle, muffle, cloak, enfold, envelop, encase, cover, fold.

Vehicle Wrap or wrap advertising describes the marketing practice of completely or partially covering (wrapping) a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard.